Hilton has officially debuted its Tru by Hilton brand in Asia Pacific, launching the first four of 14 planned hotels in Vietnam through a strategic partnership with ROX Group (formerly TNG Holdings Vietnam).
This marks a major milestone in Hilton’s regional growth, bringing its vibrant, midscale brand to one of Southeast Asia’s most dynamic tourism markets.
The first wave includes openings in Hanoi, Ha Long, Lang Son, and Nam Dinh, with all 14 Tru by Hilton properties set to open by the end of 2025.
These new additions bring Hilton’s Vietnam development pipeline to 28 properties and expand its brand presence beyond Hilton Hotels & Resorts, Curio Collection, and Hilton Garden Inn.
Tru by Hilton is designed for modern travelers seeking smart design and a playful atmosphere at great value. Each hotel features colorful, functional spaces, modern guest rooms, and locally inspired touches.
Guests can expect standout features like the signature “Top It” breakfast bar, 24/7 Eat. & Sip. markets with local snacks and beverages, and the Tru-ly Local wall with curated city recommendations. Amenities include fitness centers, social lounges, co-working areas, and select properties offering meeting spaces.
In Hanoi, the 129-room Tru by Hilton Hanoi Station nods to the city’s iconic railway hub, offering easy access to Hoan Kiem Lake, the Old Quarter, and top street food spots.
Tru by Hilton Ha Long Hon Gai City Centre delivers views of Ha Long Bay with close proximity to boat tours, seafood restaurants, and cultural landmarks. Both properties deliver comfort with thoughtful room configurations and accessible options.
Tru by Hilton’s expansion into Vietnam underscores the brand’s growing global footprint following successful launches in Mexico, Brazil, and Colombia. Nightly rates start at VND 900,000++ (~USD 34), including breakfast, with flexible cancellation policies.
The remaining 10 properties are set to open across key locations such as Da Nang, Can Tho, Dak Lak, Lao Cai, and Viet Tri, bringing Tru’s fun and energetic hospitality to even more travelers.
All locations will participate in the Hilton Honors program, offering members exclusive benefits, flexible booking with points and cash, and digital conveniences through the Hilton Honors app.
To learn more or book a stay, visit hilton.com/en/locations/vietnam/tru-by-hilton.
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