Shangri-La has unveiled its “For the Young and the Young-at-Heart” campaign, an exciting family-focused initiative that introduces exclusive packages designed to inspire connection, imagination, and joy for guests of all ages.
Spanning Shangri-La’s global portfolio, this campaign invites families to Stay, Play, and Celebrate with bespoke activities and curated experiences that promise unforgettable adventures.
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Campaign Highlights: Stay, Play, Celebrate
- Stay: Families enjoy seamless accommodations, with connecting rooms for multigenerational groups and childcare essentials provided for convenience. Every detail is designed to enhance family bonding and stress-free stays.
- Play: Vibrant recreation spaces, from buds by Shangri-La to Adventure Zones and water play areas, offer endless fun. Bespoke activities inspired by local heritage and nature foster curiosity and connection.
- Celebrate: Whether marking milestones, enjoying a family meal, or simply being together, Shangri-La creates magical WOW moments with exceptional dining, personalized service, and thoughtful touches.
A Magical Journey
Central to the campaign is a whimsical short film featuring a young boy and his family on an enchanting Shangri-La adventure. From following a toy train through imaginative spaces to a tea party in a blooming garden, the film embodies Shangri-La’s philosophy of crafting moments that spark imagination and strengthen family bonds.
Thoughtfully Designed for All Ages
Shangri-La’s offerings balance “we time” for meaningful family connections with “me time” for parents. Children can explore engaging programs and creative play spaces in a safe environment, while parents unwind with spa treatments, romantic dinners, or moments of quiet relaxation.
Global Availability
These exclusive family experiences are available at Shangri-La destinations across Asia and beyond, from vibrant city stays to serene beach retreats. With more initiatives under development, Shangri-La is committed to enhancing its offerings to create lasting family memories.
Leadership Vision
“Andrea Wong, Senior Vice President of Group Marketing & Communications, explains: ‘Our bespoke offerings inspire creativity and self-discovery for young ones while creating cherished memories for families. We look forward to welcoming young and young-at-heart travelers to find their Shangri-La with us.’”
Families can embark on their Shangri-La adventure today, with thoughtfully curated packages available worldwide. For more details, visit Shangri-La’s official campaign pages.
