Luxury hospitality brand Rosewood Hotels & Resorts has launched its latest campaign, Discovered at Rosewood, highlighting its philosophy of immersive travel and cultural connection.
Showcased through striking imagery by photographer Jo Metson Scott, the campaign invites guests to explore the unique traditions and people at each of Rosewood’s 34 properties, emphasizing the brand’s commitment to “A Sense of Place®.” Each destination encourages guests to delve deeply into local communities, crafts, and heritage.
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The campaign is centered at Rosewood Schloss Fuschl, a newly restored 15th-century lakeside castle near Salzburg, Austria, now serving as a serene retreat that celebrates Austrian craftsmanship and rural tradition.
Featuring local artisans such as paddleboard craftsman Gerald Aichriedler and Lake Fuschl’s traditional fisherman Gerhard Langmaier, Discovered at Rosewood underscores Rosewood’s dedication to sustainable practices and traditional craftsmanship.
Additionally, the campaign highlights Austrian creative Anna Phillipa Wolf, known for her collaborations with designer Rick Owens, as a testament to Rosewood’s deep connection with local cultural icons.
This campaign follows other Rosewood cultural initiatives, including Rosewood Front Row, a global series of cultural events and partnerships with culinary and artistic talents. Notably, Hôtel de Crillon, A Rosewood Hotel, recently collaborated with THE SKATEROOM, featuring skate art exhibitions with pieces by renowned artists such as Cindy Sherman, Ai Weiwei, and Andy Warhol.
The Discovered at Rosewood campaign began its rollout across digital and print channels worldwide on October 8, 2024. Rosewood Hotels & Resorts, with properties in 21 countries, continues to integrate local histories and sensibilities into its locations, providing guests with meaningful, transformative experiences.
Source: Rosewood Hotels & Resorts® Unveils New Brand Campaign Highlighting Culture and Craftsmanship
