Marriott International’s Luxury Group unveiled plans to redefine high-end travel with new destinations, safari camps, lodges, and immersive experiences across its prestigious brands.
The announcement, made at the International Luxury Travel Market (ILTM) in Cannes, highlights the group’s commitment to meeting evolving traveler preferences and cementing its leadership in luxury hospitality.
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The portfolio, spanning over 529 properties across The Ritz-Carlton, St. Regis, JW Marriott, EDITION, and more, is set to grow with over 30 new properties planned for 2025.
Upcoming highlights include luxury safari lodges in Africa, JW Marriott’s serene retreats in Crete and Tokyo, and the highly anticipated openings of The Lake Como EDITION and Casa Brera in Milan.
Marriott’s insights reveal a generational shift in luxury travel, with Millennials and Gen Z prioritizing transformative experiences over material indulgence. Reflecting this trend, the group’s new offerings emphasize wellness, cultural connection, and sustainable luxury, from The Ritz-Carlton’s ultra-luxury yacht journeys to bespoke retreats blending nature, culture, and self-discovery.
“Today’s luxury travelers seek journeys of personal and cultural enrichment,” said Tina Edmundson, President of Luxury at Marriott International. “Our expansion focuses on crafting rare, unforgettable experiences that resonate deeply with modern sensibilities.”
This forward-looking strategy positions Marriott’s Luxury Group at the forefront of experiential travel, embracing innovation while delivering timeless elegance across iconic destinations.
Source: Marriott International’s Luxury Group to Redefine Hospitality in Iconic Destinations by 2025
