December 20, 2024

Marriott Expands Branded Residences Portfolio in EMEA with 70 Projects

Marriott expands its EMEA branded residences with 70 projects, blending luxury, iconic destinations, and innovative design to redefine premium living experiences.

Marriott International has announced accelerated growth in its branded residential portfolio across Europe, the Middle East, and Africa (EMEA).

With 70 total projects—27 open properties and 43 in the pipeline—the company has doubled its residential agreements in the past two years, underscoring its leadership in luxury real estate development.

Key Developments:

The St. Regis Residences, Casares, Costa del Sol: Marriott’s first branded residence in Spain redefines Mediterranean luxury.
The Ritz-Carlton Residences, Dubai, Creekside: Currently under construction, this project features 200 residences and exclusive yacht berthing.
The Ritz-Carlton Residences, Diriyah: Building on the sell-out success of 106 villas, this expansion includes luxury apartments and duplexes inspired by Najdi heritage.
W Residences Manchester: Rapid sales highlight the brand’s appeal, with 98% of units sold in under six months.

Upcoming Openings in 2024:

Nujuma, a Ritz-Carlton Reserve Residence: The first Ritz-Carlton Reserve in EMEA, located along Saudi Arabia’s Red Sea coastline.
The Residences at The St. Regis Al Mouj Muscat: Situated in Oman’s exclusive Al Mouj neighborhood, offering cultural immersion and luxurious living.
The St. Regis Residences, Belgrade: A Southeast Europe debut for the brand, featuring bespoke residential experiences and skyline views.
The Ritz-Carlton Residences, Baku: Merging luxury with Azerbaijani culture, this property will offer distinct service in a vibrant district.

Marriott’s Residential Growth Strategy:

With 16 luxury and premium brands, Marriott’s residential offerings deliver unmatched value through brand recognition, design expertise, and lead-generation platforms. Its newly launched ONVIA program enhances Residence Owners’ benefits across the Marriott Bonvoy® portfolio.

“This remarkable growth reflects the region’s demand for world-class branded residences,” said Dana Jacobsohn, Chief Development Officer, Global Mixed-Use Development. “Our collaboration with top developers and designers ensures a luxurious lifestyle in some of the world’s most iconic destinations.”

Marriott continues to transform the branded residential sector, combining innovative design, premium service, and unparalleled luxury to meet the evolving needs of discerning buyers.

Source: Marriott International Expands Branded Residences Across Europe, Middle East, and Africa