In a world where travel often feels overly structured, Marriott Bonvoy is leaning into the thrill of the unexpected with the launch of Marriott Bonvoy Roulette—a playful new digital game that taps into the viral “vacation roulette” trend.
Inspired by a growing appetite for spontaneous adventures, the initiative lets members spin a virtual wheel for the chance to win exciting travel prizes, including the grand prize of 1 million Marriott Bonvoy points and a four-night stay at the new Canal House of Georgetown in Washington, D.C.
The launch celebrates Marriott’s milestone of reaching 1 million hotel rooms in the U.S., following the debut of the Canal House, part of the Tribute Portfolio brand.
The campaign also aligns with a Marriott Bonvoy survey showing that 43% of Americans are planning unplanned trips or random destination getaways this year, reflecting the broader cultural desire for spontaneous, memorable escapes.
From May 7 to May 26, members can visit MarriottBonvoyRoulette.com to spin the wheel and be entered to win instant prizes, which include:
- Bonvoy points bundles
- Two-night stays at select U.S. properties like:
- AC Hotel Maui Wailea
- JW Marriott Las Vegas
- Moxy Downtown LA
- Sheraton New Orleans
- The Westin Austin Downtown
Beyond hotel stays, the points can be redeemed for Marriott Bonvoy Moments, Tours & Activities, or even boutique products like Marriott’s signature bedding.
According to Peggy Roe, EVP and Chief Customer Officer at Marriott, the campaign is all about embracing the excitement of uncharted destinations. With over 6,000 properties in the U.S. and 30+ brands globally, Marriott Bonvoy offers a vast network of options for travelers craving spontaneity.
The Canal House of Georgetown, the centerpiece of the campaign, blends boutique luxury with local flair, offering a stylish nod to D.C.’s historic Chesapeake & Ohio Canal and inviting both guests and locals to connect over vibrant design, cozy lounges, and regional flavors.
Feeling lucky? Head to MarriottBonvoyRoulette.com before May 26 to spin the wheel and let chance choose your next adventure.
