Marriott Bonvoy is redefining what makes travel unforgettable with the launch of its latest global campaign, “You Are The Greatest Souvenir.”
Rather than focusing on the souvenirs travelers take home, the campaign celebrates the experiences, emotions, and personal growth that stay with you long after the trip is over. It’s a heartfelt tribute to the power of travel to shape who we are.
Created in collaboration with Wieden+Kennedy New York, the campaign opens with a cinematic hero film that highlights how travel transforms us—from finding new passions and forming deeper connections to embracing spontaneity and personal discovery.
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Whether it’s falling in love with the outdoors, getting a tattoo inspired by local culture, or forging unexpected friendships, the message is clear: the most powerful part of any journey is the lasting imprint it leaves on you.
Directed by acclaimed filmmaker Fleur Fortuné, known for her vivid and emotionally resonant visual style, the campaign showcases unforgettable moments from across Marriott Bonvoy’s vast portfolio.
Vignettes like “Sleeping with Wildlife” and “Dim Sum Destination” were filmed on location at Marriott properties around the world, spotlighting the diversity of experiences available—from boutique hotels and hidden cocktail bars to immersive nature escapes and world-class dining.
Peggy Roe, Marriott’s Chief Customer Officer, explains that the campaign aligns with the way modern travelers view their journeys: not just as vacations, but as essential, life-shaping experiences.
With over 30 hotel brands under its umbrella, Marriott Bonvoy offers more than just places to stay—it offers opportunities for transformation and discovery.
Launching April 5, the campaign will appear during key cultural and entertainment moments, including the NCAA® DI Men’s Final Four® and DI Women’s Championship, as well as on major streaming platforms like Netflix and Hulu.
It will also be featured in airports and onboard United Airlines flights. Travelers can interact with the campaign through Marriott Bonvoy Moments, a curated collection of exclusive experiences in food, music, sports, and entertainment—like their new partnership with Beyoncé’s COWBOY CARTER TOUR.
To dive deeper into Marriott Bonvoy’s travel experiences and member perks, visit marriott.com or explore their social platforms.
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