LXR Hotels & Resorts has officially launched its Pursuit of Adventure program, a global initiative aimed at redefining luxury travel through immersive, culturally rich experiences.
Rolling out across all properties this spring, the program is built for travelers seeking authentic adventures that go far beyond traditional hotel stays.
Guests will enjoy curated on-site activities and local excursions that showcase the unique character of each destination—be it nature, culture, or history.
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Reflecting growing demand for meaningful travel, Hilton reports that nearly 70% of globetrotters prioritize active and immersive stays. LXR responds with everything from desert jeep rides in Arizona to tea ceremonies in Kyoto, highlighting a more connected and mindful way to explore.
The brand’s ethos, as explained by global head Feisal Jaffer, revolves around celebrating local stories, uncovering hidden gems, and crafting moments worth remembering.
In partnership with the National Geographic Society, the launch will also feature Explorers like Andrés Ruzo and Jenny Adler, who will share stories from their global fieldwork.
In the U.S., highlights include ocean excursions in San Diego, hot air balloon rides over the Sonoran Desert, and “sea-to-table” sailing adventures in Hawaii.
Across Asia, guests can participate in traditional Japanese crafts in Kyoto or soar above Bali’s volcanoes before enjoying a cliffside BBQ. In the EMEA region, adventures range from cooking Creole curry in Seychelles to private Eiffel Tower tours and Seine cruises in Paris.
Since its debut in 2018, LXR has grown its portfolio to 15 distinctive hotels, with further expansion planned across the U.S. West Coast, Morocco, Italy, Abu Dhabi, and Japan.
Travelers can stay connected with new openings and stories via @lxrhotels on Instagram, and Hilton Honors members can turn these adventures into rewards by earning and redeeming points during their stays.
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