Football Star Teams Up with Hospitality Leader to Enhance Global Corporate Social Responsibility Efforts
Kylian Mbappé and Accor have announced a strategic partnership aimed at providing better futures for young people around the world. This collaboration integrates Accor’s hospitality capabilities and logistical support with the initiatives led by Mbappé’s association, “Inspired by KM.” The partnership will utilize Accor’s extensive reach, particularly through its loyalty program and distribution platform, ALL.com, to enhance the visibility and impact of “Inspired by KM.”
The alliance seeks to amplify the work of “Inspired by KM,” which focuses on educational programs, local development, and youth support. By leveraging the reputation of the French footballer, Accor aims to attract new members and customers to ALL.com, aligning with the Group’s core values.
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Voices from the Partnership
Kylian Mbappé, President of “Inspired by KM,” expressed his enthusiasm: “We are delighted to join forces with Accor to strengthen our actions aimed at promoting the development of young people. Together, we can make a real difference and open up the field of possibilities for them. This partnership, which embodies sharing and transmission, makes us ambassadors of the young generation around the world.”
Sébastien Bazin, Chairman and CEO of Accor, echoed this sentiment: “At Accor, we are convinced of the power of hospitality to change things for the better. It is an honor for us to collaborate with Kylian Mbappé, an exceptional individual whose professionalism and commitment resonate deeply with our values. This partnership is perfectly in line with our commitment to making a real difference in the communities in which we operate.”
About the Initiatives
“Inspired by KM” is Kylian Mbappé’s association dedicated to supporting young people through sports, educational, and social initiatives. The partnership with Accor is designed to extend the reach and impact of these initiatives, ensuring greater support for educational programs and local development.
Accor, a leader in responsible hospitality, continually takes concrete actions for societal benefit. This includes supporting local communities, environmental preservation, and offering training programs through partnerships with NGOs. The Accor Heartist Solidarity endowment fund is another initiative aimed at helping vulnerable populations escape poverty and social exclusion.
About Accor
Accor is a global hospitality leader with operations in over 110 countries, comprising 5,600 hotels and 10,000 restaurants and bars. The Group offers a diversified ecosystem with more than 45 hotel brands, ranging from luxury to economy, including the lifestyle brand Ennismore. Founded in 1967 and headquartered in France, Accor is listed on Euronext Paris and the OTC market in the United States. For more information, visit group.accor.com or follow Accor on social media platforms.
This partnership between Kylian Mbappé and Accor signifies a significant step towards enhancing corporate social responsibility and supporting youth development on a global scale.
Source: Kylian Mbappé and Accor Partner to Empower Future Generations
