IHG Hotels & Resorts has launched Atwell Suites, its latest lifestyle brand, in Greater China. Targeting young, experience-driven travelers, the brand combines stylish design, local cultural influences, and smart investment opportunities for hotel owners.
Described as a “new territorial home,” Atwell Suites offers warm, artful spaces with features like the Dining Room B.N.B for social dining, a Retail Space showcasing sustainable, designer products, and a Social Hub blending leisure and fitness.
READ MORE: Four Seasons Resort Chiang Mai: Sustainable Christmas Tree Lighting Celebration
Smart bedrooms cater to modern travelers with technology-integrated amenities and cozy layouts.
For investors, the brand delivers a high-return, low-cost model supported by IHG’s global network and loyalty program. “Atwell Suites enriches our portfolio, offering diverse options for guests and investors while driving the development of the cultural tourism market,” said Daniel Aylmer, CEO of IHG Greater China.
Atwell Suites marks a strategic expansion as IHG taps into the growing demand for high-end yet accessible accommodations across China’s prime urban markets.
Source: IHG Expands in Greater China with the Launch of Atwell Suites
