IHG® Hotels & Resorts, one of the world’s leading hotel companies, has signed a management agreement with Geelan Residency to open voco Srinagar, marking IHG’s first hotel in Kashmir. This strategic move aligns with IHG’s expansion plan across key leisure destinations in India, leveraging the country’s growing tourism industry. The voco Srinagar is scheduled to open in Q4 2026.
Expanding the voco Brand in India
The voco brand, known for offering a premium guest experience with the charm of an individual hotel and the reassurance of a global brand, has seen significant growth in India since its debut in 2023. Following successful expansions in Jim Corbett, Gurugram, Mumbai, Goa, and Punjab, voco Srinagar is the sixth voco hotel being developed in the country, highlighting the brand’s increasing popularity.
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Prime Location and Accessibility
Located in the upmarket commercial area of Srinagar, voco Srinagar will be easily accessible from the airport, major city attractions, and key residential areas. The new-build hotel will also be within a 2-hour driving distance from popular tourist destinations such as Gulmarg, Pahalgam, and Sonmarg, making it an ideal choice for leisure travelers.
Hotel Features and Amenities
voco Srinagar will feature:
- 95 well-appointed rooms
- Diverse dining options, including an all-day dining restaurant and a pool deck
- Fitness center and pool
The hotel will cater to both leisure guests and those attending social gatherings and MICE (Meetings, Incentives, Conferences, and Exhibitions) events.
Strategic Partnership and Vision
Sudeep Jain, Managing Director, South West Asia, IHG Hotels & Resorts, commented on the signing: “We are thrilled to establish our footprint in Kashmir with our premium brand, voco, in partnership with Geelan Residency. Kashmir is one of the most popular leisure destinations in the country and has experienced an unprecedented boom in tourism in recent years. This has led to an increase in demand for quality branded accommodation. With its bold design and welcoming service, we are confident that voco Srinagar will become a preferred hotel for travelers visiting Kashmir.”
He added, “Domestic tourism to leisure destinations is on the rise in India. We recognize the potential and this signing aligns with our commitment to expand IHG’s presence in key leisure markets.”
Mr. Javeed Jeelani, Managing Director, Geelan Residency, expressed his enthusiasm: “We are delighted to partner with an internationally and locally trusted hospitality brand like IHG Hotels & Resorts to debut the voco brand in Kashmir. We are confident that the hotel’s prime location coupled with IHG’s global standards, voco Srinagar is set to become an ideal choice for our guests.”
IHG’s Growing Presence in India
IHG currently operates 45 hotels across five brands in India, including Six Senses, InterContinental Hotels and Resorts®, Crowne Plaza®, Holiday Inn Resort®, and Holiday Inn Express®. With a strong pipeline of 50 hotels set to open in the next 3-5 years, IHG continues to expand its footprint in the Indian hospitality market.
For more information about IHG® Hotels & Resorts, visit IHG Hotels & Resorts.
Source: IHG Hotels & Resorts Expands to Kashmir with the Signing of a voco Hotel
