The IHG Hotel in the Wild made a triumphant return to the Wilderness Festival, presented by Audi, last weekend. Following a successful debut the previous year, this pop-up hangout once again became the preferred retreat for festival-goers and celebrities, offering a unique blend of hospitality curated by IHG Hotels & Resorts.
Inspired by the quirks of British culture and the charm of an English country estate, the IHG Hotel in the Wild was a place where whimsy and wonder were celebrated. Designed to surprise and delight, the pop-up featured elements that mirrored the luxury and style of IHG hotels worldwide, but with a festive twist.
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Attendees could relax in a beautifully designed hotel lobby, enjoy cocktails at a full-service bar, or unwind in a floral al-fresco bedroom complete with room-service telephones and an outdoor bathroom with an oversized tub.
Connor Smith, Vice President of Masterbrand for IHG Hotels & Resorts, emphasized the significance of the event: “Wilderness is a highlight of the UK summer social calendar, and we brought IHG’s exceptional hospitality to the festival for the second time. We believe in welcoming people to be themselves, to be cared for and to create unforgettable moments with us – which is exactly what IHG Hotel in the Wild is all about.”
The festivities included a special Warm Up session party on Saturday, where freestyle beatboxer Kimmy Beatbox and spoken-word artist Sophia Thakur entertained the crowd. The event also attracted a star-studded lineup, including Sophie Turner, Daisy Ridley, Bridgerton’s Jessica Madsen,
Heartstopper’s Corinna Brown, This Morning’s Josie Gibson, and musical icons Professor Green and Mel Blatt from All Saints. This diverse group of attendees highlighted the inclusive and celebratory spirit of the IHG Hotel in the Wild.
IHG Hotels & Resorts’ collaboration with Wilderness presented by Audi is part of a broader strategy to connect travellers and IHG One Rewards members with their favorite events across sports, entertainment, and more. Other notable partnerships include Lollapalooza in the US and Germany, the US Open, Governors Ball in New York, Six Nations Rugby, and German football club RB Leipzig.
For more information on redeeming points for exclusive experiences, visit auctions.ihg.com. To learn more about IHG One Rewards, visit IHGOneRewards.com.
Source: Experience Unforgettable Hospitality at IHG Hotel in the Wild, Presented by Audi for a Second Year
