Ibis, the world’s leading economy hotel brand, has launched its new global campaign, Go Get It, celebrating its 50th anniversary.
Known for making travel accessible since 1974, Ibis has continued to provide affordable, quality accommodations worldwide. The campaign highlights the reasons people travel, emphasizing affordability and memorable experiences.
Operating in 79 countries, Ibis now offers over 2,600 hotels under its Ibis, Ibis Styles, and Ibis Budget brands.
READ MORE: Ibis Unveils Top Travel Trends for Gen Z and Millennials in 2025
As part of the campaign, Ibis collaborated with Saatchi & Saatchi to feature stories of travelers and employees, capturing the essence of the brand’s values: friendly service, affordability, and innovation.
Exclusive Ibis data reveals that cost (44%) and landscape (42%) are key factors influencing travel, with 72% of travelers preferring budget-friendly hotels to focus on leisure activities.
Ibis is perfectly positioned to meet the growing demand from new generations of travelers, especially in high-growth regions like Asia.
The campaign showcases Ibis’ commitment to making travel both accessible and inspiring for all.
Source: Ibis Launches ‘Go Get It’: A Bold New Global Campaign
