Hyatt Hotels Corporation (NYSE: H) has announced a record pipeline of approximately 138,000 rooms as of year-end 2024, along with a strategic realignment of its brand architecture into five distinct portfolios:
Luxury, Lifestyle, Inclusive, Classics, and Essentials. This evolution is designed to enhance guest experiences, strengthen owner returns, and accelerate Hyatt’s global growth.
READ MORE: Celebrate Valentine’s Day in Style at Four Seasons Hotel New Orleans
Mark Hoplamazian, President and CEO of Hyatt, highlighted the strategy’s significance:
“Hyatt’s growth and strategic brand evolution reflect our commitment to creating long-term value for owners and driving the performance of our hotels by delivering distinctive experiences for travelers.”
Lifestyle Portfolio Growth Amplified
The Lifestyle Portfolio, bolstered by Hyatt’s acquisition of Standard International, has expanded significantly, with a nearly 50% year-over-year increase in pipeline properties. New additions include The Standard, Bunkhouse Hotels, and the recently launched StandardX brand. Key openings in 2025 include:
- The StandardX, Melbourne and The StandardX, Bangkok Phra Arthit
- The Standard, Brussels, debuting apartment-style accommodations (Q2 2025)
- Andaz Miami Beach, transformed from The Confidante Miami Beach, offering 287 rooms and unique local programming (Q1 2025)
- Dream Valle de Guadalupe, the first Dream Hotels property in Mexico’s wine region (Q4 2025)
Amar Lalvani, President & Creative Director of Hyatt’s Lifestyle Group, emphasized the importance of this growth:
“With these highly differentiated, award-winning brands, we are poised to deliver unforgettable experiences for guests and returns for owners.”
Expansion in Essentials and Upper-Midscale
Hyatt’s Essentials Portfolio, encompassing select-service brands, has seen strong growth, particularly with the new Hyatt Studios brand, designed for the upper-midscale extended-stay market. The first Hyatt Studios location will open in Mobile, Alabama, in Q1 2025, with additional projects underway in 22 new markets, including Chicago, Philadelphia, and Ontario, Canada.
The Essentials Portfolio also includes notable openings such as UrCove Shanghai Xuhui West Riverside (Q1 2025) and Hyatt Place JFK Airport (2026), catering to growing traveler demand.
Luxury and Inclusive Portfolios Shine
The Luxury Portfolio, tailored for refined tastes, includes several landmark projects, such as:
- Park Hyatt Los Cabos at Cabo del Sol, featuring 163 rooms and 19 villas (Q2 2025)
- Alila Dong’ao Island Zhuhai, blending luxury and natural beauty on a cliffside location in China (Q2 2025)
- The Seville Nomad in New York City, part of The Unbound Collection by Hyatt, opening with 348 rooms and upscale dining experiences (Q2 2025)
Hyatt’s Inclusive Collection, offering all-inclusive resorts, expands with properties such as Hyatt Vivid Punta Cana in the Dominican Republic (Q3 2025) and Hyatt Vivid Akumal Resort & Spa in Mexico (Q4 2025), focusing on curated, luxurious experiences.
A Focus on Global Expansion
Hyatt’s diverse growth strategy across all five portfolios reinforces its commitment to providing tailored experiences for travelers while driving profitability for owners. Key markets include the Americas, Europe, and Asia-Pacific, with standout projects like Andaz Hong Kong Central (2027) and Hyatt Regency Times Square (Q3 2025).
The expanded brand portfolio not only caters to a broader range of traveler preferences but also strengthens the World of Hyatt loyalty program, increasing guest engagement and stay frequency across the globe.
Pivotal Year Ahead
With its record-breaking pipeline, Hyatt is set to deliver groundbreaking developments across luxury, lifestyle, and midscale markets in 2025 and beyond. By aligning its brand structure with evolving traveler needs, the company is well-positioned to sustain its growth momentum and redefine hospitality for a global audience.
For more information on Hyatt’s development projects, visit Hyatt Development.
Source: Hyatt Expands Brand Portfolio with Record Pipeline of 138,000 Rooms, Driving Growth Momentum
