Four Seasons Hotel Hampshire has teamed up with sustainable fashion brand Paper London to introduce a sporty capsule collection, available at LIBERTY London and through a special Summer Club pop-up at the hotel. This collaboration aims to infuse the season with a unique blend of luxury and playful energy, capturing the spirit of a quintessential British summer. The collection and pop-up will be available in July and August 2024, offering guests a stylish escape that goes beyond the typical poolside experience.
The Summer Club pop-up takes over the hotel’s pool and spa, turning the scenic 18th-century manor and its 500-acre estate into a vibrant celebration of summer. This idyllic countryside setting, with its lush landscapes and impeccable service, provides a perfect backdrop for the collaboration.
The design of the Summer Club features a retro-inspired theme with a color palette of green and light pink, reflective of Four Seasons’ signature style. Paper London enhances the hotel’s ambiance with eye-catching elements like surfboards, ice cream carts, a beach hut serving colorful cocktails, parasols, deck chairs, and picnic blankets. Activities such as croquet, giant Jenga, and other quintessential British summer pastimes complete the experience.
The collaboration also emphasizes a dress code of “Unapologetically Sporty Chic,” offering guests a co-branded capsule collection that includes tennis skirts, sporty swimsuits, cricket cardigans, and branded sweatshirts. This collection is designed to blend technical performance with refined everyday style, perfect for embodying the essence of summer leisure. The collection will be available for purchase at the hotel’s spa reception and online at paperlondon.com.
LIBERTY London, a renowned British luxury retailer, will also feature the capsule collection, providing a dedicated space within its Womenswear department on the second floor. This partnership extends the reach of the collection, celebrating the intersection of sporting elegance and high fashion.
Both Four Seasons Hampshire and Paper London are committed to sustainable and responsible practices, aiming to create meaningful moments that leave a positive impact on the environment. This shared ethos underscores the collaboration, highlighting the importance of preserving and regenerating natural resources.
To experience the Summer Club and explore the capsule collection, guests can book a stay at Four Seasons Hampshire by calling 01252 853000, visiting the hotel’s website, or using the mobile app.
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