Accor has unveiled Making Waves, a new white paper exploring the future of hotel wellness. The report outlines innovative strategies for spa and fitness design, emphasizing well-being as a key driver in hospitality.
Based on insights from industry experts and Accor’s own research, the study highlights shifting guest expectations, with 79% prioritizing wellness in their travels.
It explores emerging trends such as spa memberships open to locals, high-end fitness centers, and wellness-focused social experiences.
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Accor is already pioneering these concepts with upcoming projects like BASIN Glacial Waters, a unique thermal spa opening in 2025 at Fairmont Château Lake Louise.
The report also suggests reimagining hotel pools, collaborating with local beauty professionals, and developing exclusive spa experiences tailored to both adults and children.
“Well-being is a source of emotion and fulfillment for our guests,” said Anne Becker Olins, Accor’s General Manager of Design & Technical Services. “Our goal is to inform and inspire hoteliers to innovate in wellness design.”
By integrating holistic health, social engagement, and cutting-edge spa experiences, Accor aims to reshape hospitality’s approach to well-being for both travelers and local communities.
Source: Accor Unveils New Hotel Well-Being Philosophy in Latest White Paper
