Accor has announced it is entering exclusive negotiations to acquire 17 management contracts, comprising 3,200 keys, from Royal Holiday Group.
The $79 million deal covers a diverse portfolio across Mexico, Argentina, Puerto Rico, and the United States, significantly strengthening Accor’s footprint in the Americas.
The portfolio includes six all-inclusive resorts in Mexico—spanning Cancun, Cozumel, Puerto Vallarta, Acapulco, and Ixtapa—totaling 1,660 keys, which will be managed by Ennismore. The remaining 11 properties, consisting of resorts and city hotels (1,540 keys), will fall under Accor PM&E Americas’ management.
As part of the agreement, the acquisition cost will be paid in installments and used entirely to help fund a $130 million renovation plan over the next 30 months.
This investment will see properties upgraded and rebranded, with three resorts transitioning to the luxury Rixos brand—its debut in the Americas—while others will be converted into Swissôtel, Mercure, Mercure Living, and ibis Styles locations.
“This is a great opportunity for Accor to expand its Premium, Midscale and Economy brands into new US destinations,” said Thomas Dubaere, CEO of Accor Americas. “We are committed to supporting and serving the communities in which these resorts are located.”
Gaurav Bhushan, Co-CEO of Ennismore, highlighted the strategic value for the Rixos brand: “This acquisition allows Rixos to establish its first foothold in the Americas, one of the most promising all-inclusive hospitality markets.”
Accor sees the deal as a critical move in its asset-light growth strategy, especially in Mexico where it aims to accelerate expansion. The company has reported a 25% compound annual growth rate in its all-inclusive portfolio over the past three years.
Pending regulatory approvals, the transaction is expected to close in the second half of 2025.
Source: Accor Expands Americas Portfolio with 17 New Hotel Openings
