IHG Hotels & Resorts is rolling out key upgrades to its four upper-midscale brands in Greater China—Atwell Suites, EVEN Hotels, Holiday Inn, and Holiday Inn Express—to offer hotel owners smarter, more efficient investment models tailored to local market needs.
These enhancements aim to improve ROI through practical, scalable solutions and refreshed brand experiences, aligning with the segment’s expected rapid growth over the next decade.
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Each brand serves distinct guest needs: Atwell Suites brings stylish, culturally inspired comfort; EVEN Hotels focuses on wellness and balance; Holiday Inn creates inviting, social environments; and Holiday Inn Express delivers streamlined, comfortable stays.
IHG’s strategy centers on a four-part empowerment model:
- Efficient Build & Design, driven by the new Design & Innovation Lab, shortens timelines and lowers costs with standardized modular options.
- Smart Operations leverage digital tools like AI operators, IHG Studio, and mobile controls to enhance both guest and staff experiences.
- Revenue Growth is supported by the IHG One Rewards loyalty program, local travel platform integration, and targeted marketing.
- Procurement Support ensures transparency, flexibility, and access to competitive supplier rates, alongside financial support options for hotel owners.
With flexible management models—including the popular Franchise+, which combines local autonomy with IHG oversight—owners can tailor operations for success.
vAs part of the initiative, EVEN Hotels, Holiday Inn, and Holiday Inn Express are receiving brand-wide refreshes, while Atwell Suites will debut in Shanghai, Shenzhen, and Hangzhou in 2025, expanding IHG’s presence in China’s evolving upper-midscale market.
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