Hyatt Hotels Corporation (NYSE: H) is set for a significant expansion in Europe, Africa, and the Middle East (EAME) region, targeting 13 new markets by 2028.
This aggressive growth strategy follows a strong year for Hyatt in EAME, with key metrics like RevPAR and occupancy experiencing substantial increases.
READ MORE: Celebrate Love: Four Seasons Hotel Kuala Lumpur’s Enchanting Valentine’s Experiences
Expansion Highlights:
- New Markets: Hyatt plans to enter 13 new markets across EAME, including Estonia, Iceland, Romania, Cape Verde, and Mauritius.
- Luxury and Lifestyle Focus: The expansion prioritizes luxury and lifestyle properties, with projects like Park Hyatt Johannesburg, Miraval The Red Sea, Andaz Doha, and Andaz Lisbon underway.
- Spain as a Key Market: Spain remains a major focus, with Hyatt’s portfolio growing from 4 hotels in 2020 to 55 hotels in 2024. Strategic acquisitions like the all-inclusive pioneer Apple Leisure Group and lifestyle hospitality company Standard International are key drivers.
- Inclusive Collection Strength: The recent joint venture with Grupo Piñero adds five Bahia Principe properties to Hyatt’s Inclusive Collection in Europe.
EAME Growth Fueled by Strong Performance
- Hyatt’s EAME hotels reported a strong Q3 2024, with RevPAR up 12.1%, ADR up 5.8%, and occupancy up 3.8%.
- The resort segment, particularly Hyatt’s Inclusive Collection properties, experienced significant growth in Net Package RevPAR.
Looking Ahead
Hyatt’s expansion plans solidify their commitment to the EAME region and position them to capitalize on the growing luxury, lifestyle, and all-inclusive travel segments. The company’s strong performance in 2024 indicates a bright future for Hyatt in EAME.
Additional Notes:
- Hyatt’s current EAME portfolio consists of over 200 properties and 45,000+ rooms across 40+ countries.
- Spain is Hyatt’s largest market in EAME, and the company plans to further expand its presence in leisure, luxury, and lifestyle segments across the country.
For more information, please visit hyatt.com.
READ MORE: Four Seasons Private Residences Coming to Tamarindo, Mexico
