Accor has achieved a landmark year in 2024, signing nearly 90 new hotel projects across its luxury brands Sofitel, Sofitel Legend, MGallery, and Emblems. This milestone cements the Group’s global expansion strategy and commitment to redefining high-end hospitality.
As Sofitel celebrates its 60th anniversary, the brand is entering a dynamic new phase with 32 hotels in its pipeline, including notable projects in Egypt, India, and Mexico.
Highlights include Sofitel Legend’s new openings in Prague, Giza, and India, further elevating its portfolio of iconic properties.
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MGallery and Emblems are also witnessing strong momentum. MGallery has 48 hotels in development, debuting in markets like Japan and the Caribbean, while Emblems has secured seven prestigious projects in Europe, North America, and Asia.
Renovations are transforming existing properties, with 26% of the Sofitel network undergoing upgrades, including landmark projects like Sofitel New York and Sofitel Montréal. Similarly, MGallery has seen 8% of its portfolio refreshed, enhancing its reputation for boutique luxury.
The growth extends to branded residences, with standout projects like Sofitel Residences Downtown Dubai and Sofitel Sapa Hotel & Residences in Vietnam.
Accor’s luxury brands are thriving in emerging markets such as Africa, with notable openings like Sofitel Cotonou Marina Hôtel & Spa in Benin and MGallery’s Gem Forest Hotel in Nairobi. Future plans include expansion into Comoros, Madagascar, and Egypt.
This exceptional growth reflects Accor’s commitment to blending heritage, cultural authenticity, and modern luxury across its global portfolio.
