W São Paulo has opened as the first W Hotels property in Brazil, offering a bold fusion of modern luxury and São Paulo’s vibrant cultural energy.
Located in a striking skyscraper in the city’s southern business district, the hotel features 179 stylish rooms, including 16 suites, with panoramic views of the Pinheiros River and skyline.
Built on the historic Teatro Via Funchal site, the hotel’s design blends contemporary elegance with local heritage, showcasing vivid colors, angular lines, and Brazilian stone and wood.
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Amenities include the WET Deck with an outdoor pool, AWAY Spa with treatments inspired by Brazil’s biomes, the high-energy FIT gym, and five event spaces, including the 400m² Great Room.
Dining options highlight global and local flavors:
- L40 Cozinha de Latitude on the 40th floor offers international cuisine infused with Brazilian ingredients.
- Baio Cozinha Sulista reimagines Southern Brazilian dishes with seasonal flair.
- Yōso Bar and Café blends Japanese mixology with a modern touch.
The property also houses 216 W Residences, featuring upscale amenities like an indoor pool, saunas, co-working spaces, and private event areas.
General Manager Idu Ribeiro emphasizes the hotel’s integration of São Paulo’s energy into curated experiences, from Sunset Rituals to exclusive wine tastings. W São Paulo redefines luxury with its seamless blend of global sophistication and local culture.
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