IHG Hotels & Resorts has launched its year-end campaign, “Every Gathering Moment Counts at IHG,” offering curated packages under three themes: Gathering Everywhere, Vibrant Meets, and Seasonal Party.
These packages cater to diverse holiday celebrations, from intimate family reunions to corporate events, with premium experiences tailored to various needs.
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Tailored Packages for Unforgettable Celebrations
Gathering Everywhere offers unique venues like specialty suites, outdoor spaces, and themed party locations, such as InterContinental Shanghai Wonderland’s aquatic-themed celebrations and InterContinental Suzhou’s “Garden Art” Lakeview afternoon tea experience.
Vibrant Meets focuses on corporate events with customizable options for meetings and banquets. Highlights include Crowne Plaza Shanghai Pujiang’s “Annual Meeting Early Bird” offer and InterContinental Shenzhen Dameisha Resort’s diverse event spaces.
Seasonal Party brings festive charm to year-end and Chinese New Year celebrations, offering intimate and large-scale dining options. Hotel Indigo Guangzhou Haixinsha features private dining with scenic views, while HUALUXE Beijing Xinan introduces a special Chinese New Year menu blending tradition and creativity.
A Digital-First Approach
Launching December 10, IHG’s campaign integrates a digital strategy through its IHG Mobile Mall on WeChat and partnerships with platforms like Meituan, RED, and Douyin. B2B collaborations with 1000Meetings and HotelGG further ensure tailored solutions for corporate clients.
Rita Jiang, Chief Commercial & Marketing Officer, IHG Greater China, emphasized the campaign’s goal to meet growing demand for diverse gathering spaces while boosting the economy through innovative and memorable experiences.
Source: IHG Hotels & Resorts Launches Year-End Social Events Promotion in the Gulf Coast
