Marriott International has announced significant growth in its branded residential portfolio across Europe, the Middle East, and Africa (EMEA). At the Resort and Residential Forum, the global hospitality leader revealed it has 70 projects in the region, including 43 in development and 27 already open. This marks a surge in agreements signed over the past two years, doubling the rate of the previous two years.
These projects include iconic developments such as The St. Regis Residences, Casares, Costa del Sol in Spain, and W Residences at Dubai Harbour, catering to both resort and urban lifestyles.
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Marriott’s branded residences combine luxury living with the brand’s globally recognized service, offering developers and homeowners a unique value proposition.
Dana Jacobsohn, Marriott’s Chief Development Officer for Global Mixed-Use Development, highlighted the EMEA region as a key growth driver. “Through extraordinary benefits for developers and Residence Owners, we continue to strengthen our industry-leading position,” she said.
Marriott collaborates with 16 luxury and premium brands, 13 of which have residential properties in the EMEA region. Residence Owners benefit from Marriott’s recently launched ONVIA program, offering exclusive perks across the Marriott Bonvoy® portfolio.
Luxury Projects Redefine Iconic Destinations
Marriott’s EMEA developments range from Mediterranean coastal properties to urban high-rises. Notable projects include:
- The St. Regis Residences, Casares, Costa del Sol: Marriott’s first branded residence in Spain.
- The Ritz-Carlton Residences, Dubai Creekside: Featuring 200 residences with exclusive yacht berthing.
- Residences at The Westin Salgados Beach Resort and Marriott Residences Salgados Resort in Algarve, Portugal: A rebranding effort by Highgate and Marriott set for mid-2025.
- The Ritz-Carlton Residences, Diriyah, Saudi Arabia: Offering designs inspired by Najdi heritage, following a successful sell-out of the initial 106 villas.
Sales figures underscore the demand for Marriott-branded residences. In Dubai, 70% of units at The St. Regis Residences sold within an hour of launch, while 98% of W Residences Manchester units sold within six months.
Upcoming Openings
By late 2024, several high-profile projects will debut:
- Nujuma, a Ritz-Carlton Reserve Residence (Saudi Arabia): A first-of-its-kind EMEA property, offering an immersive cultural escape.
- The Residences at the St. Regis Al Mouj Muscat (Oman): Located in one of Oman’s most exclusive neighborhoods.
- The Residences at the St. Regis Belgrade (Serbia): Southeast Europe’s first St. Regis-branded residence.
- The Ritz-Carlton Residences, Baku (Azerbaijan): Melding historic and cultural inspirations with modern luxury.
Continuing Momentum
Marriott’s branded residences provide developers with strong brand recognition and homeowners with exceptional living experiences. By collaborating with top-tier developers and designers, Marriott is well-positioned to maintain its leadership in the luxury residential segment.
For more details, visit marriottresidences.com.
Source: Marriott International Grows Branded Residences Across Europe, Middle East, and Africa
