IHG Hotels & Resorts captivated Lollapalooza Berlin with its “IHG Hotels & Resorts Flipped” installation, an upside-down hotel room that became a festival highlight.
The playful setup offered festival-goers unique photo opportunities, blending hospitality with Berlin’s vibrant atmosphere.
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Celebrities like The OC’s Mischa Barton, influencer Riccardo Simonetti, and German stars Luna Schweiger and Celine Bethmann added star power to the attraction.
Mario Maxeiner, IHG’s Managing Director for Northern Europe, said the goal was to create unforgettable experiences for visitors.
IHG One Rewards members enjoyed exclusive VIP perks, including backstage access and luxury stays.
This activation is part of IHG’s broader strategy to connect guests with unique experiences through partnerships with events like the US Open and Major League Soccer.
