Graduate Hotels is marking a significant milestone as it joins Hilton’s global portfolio, becoming part of its 24 prestigious brands. Now known as Graduate by Hilton, the boutique hotel chain rooted in university towns across the U.S. and U.K. is adding a new layer of appeal for travelers.
As fall settles in, bringing with it the excitement of a new school year, guests can now book their stays at Graduate by Hilton hotels through Hilton’s platforms, making it easier than ever to enjoy the nostalgic, university-inspired charm the brand is known for. Visitors can also earn and redeem Hilton Honors Points during their stay, adding extra value to every visit.
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For Hilton Honors members, the integration of Graduate Hotels into the program opens up exclusive opportunities through the Hilton Honors Experiences platform. Kicking off the celebration, the first such experience will take place at Graduate by Hilton Auburn in Alabama, where guests can bid their Hilton Honors Points for a VIP college football weekend.
This includes a two-night stay, tickets to a sold-out game, and an intimate rooftop concert at the War Eagle Supper Club on September 27. It’s a fitting way to welcome Graduate by Hilton into the Hilton family, offering a perfect mix of local culture, university spirit, and unforgettable moments.
Now fully integrated with Hilton’s booking channels, Graduate by Hilton presents a fresh opportunity for both seasoned fans of the brand and newcomers alike.
With a network of 34 hotels, travelers can immerse themselves in the distinct vibe of university towns across the U.S. and U.K., from the lively streets of Chapel Hill to the historic halls of Cambridge. Whether it’s game day, a trip down memory lane, or a family visit, Graduate by Hilton provides a handcrafted, immersive experience reflective of the local culture and history of each destination.
For those unfamiliar with Hilton Honors, it’s the brand’s globally trusted loyalty program, boasting over 195 million members. Not only does it reward travelers with Points that can be redeemed for stays, but it also offers perks like instant benefits for direct bookings, including exclusive discounts, free Wi-Fi, and access to Hilton’s industry-leading Digital Key system.
Members can enjoy a personalized travel experience with flexible payment options that allow a combination of Points and cash for bookings, and contactless check-in through the Hilton Honors app.
Graduate by Hilton has also unveiled new locations, including its debut property in Alabama and a new hotel in Princeton, New Jersey.
The Auburn property combines the cultural vibrancy and traditional university spirit of the city, featuring 177 rooms and a rooftop bar inspired by Auburn University’s “War Eagle” cry. Meanwhile, Graduate by Hilton Princeton has transformed a former university dorm into a stylish, collegiate-inspired hotel that celebrates the town’s 275-year history, offering 180 rooms, vibrant public spaces, and references to local legends and traditions.
While Hilton now offers the convenience of booking Graduate Hotels through its channels, the brand’s core charm remains unchanged. Graduate by Hilton still focuses on delivering thoughtfully designed, locally inspired stays in dynamic college towns.
Each hotel is a tribute to the unique stories and histories of the local communities it serves, with designs that incorporate bold, creative storytelling and a hyper-local approach. Whether it’s the art on the walls or the menus at the hotel’s restaurant, every detail is meticulously curated to reflect the spirit of the town and university.
This seamless integration into Hilton’s system not only streamlines the booking process but also brings Hilton Honors members into the fold, offering them the chance to enjoy the beloved Graduate by Hilton experience with the added benefits of loyalty rewards.
With a growing presence in prime university locations, the Graduate by Hilton brand is set to welcome even more travelers looking to reconnect with their college roots or discover the rich heritage of university towns across the U.S. and U.K.
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