Hilton’s 2024 Trends Report Highlights Rest and Rejuvenation as Top Travel Motivations
As we celebrate National Wellness Month, Hilton’s 2024 Trends Report unveils a significant shift in travel motivations, with rest and rejuvenation emerging as the primary drivers for travelers this year. This evolving trend is underscored by the rise of sleep tourism, where the focus is on travel experiences that specifically enhance sleep quality.
To meet this growing demand, Hilton has rolled out an array of innovative wellness services across its Asia Pacific properties. From sound baths in Singapore to sleep yoga in the Maldives, and even sleep concerts in China, Hilton is committed to ensuring guests not only enjoy where they stay but also how they rest.
READ MORE: Copitas from Four Seasons Bengaluru Hosts Exclusive Takeover at Olive Bar & Kitchen, Bandra
Hilton Nanjing Niushoushan’s Healing Retreat for Better Sleep
At Hilton Nanjing Niushoushan, the Healing Retreat for Better Sleep has been launched, offering guests a transformative experience centered around sleep wellness. A key feature of this program is a 60-minute Singing Bowl Healing session, designed to help guests reach deeper levels of relaxation through the soothing vibrations of singing bowls.
Complementing this, guests can immerse themselves in Zen-inspired rooms, partake in tea tasting, and explore calligraphy, all curated to reset the mind and body in a culturally rich setting. The Singing Bowl Healing sessions are held every Saturday, inviting guests to unwind and reconnect with restful sleep.
Experience Serenity Under the Stars at Hilton Maldives Amingiri Resort & Spa
In the Maldives, Hilton Maldives Amingiri Resort & Spa on Amingiri Island has introduced a Sleep Wellness Menu at its Amingiri Spa & Hammam. This menu offers treatments tailored for a serene slumber, ranging from the rejuvenating Hammam Evening Ritual, which blends ancient practices with modern luxury, to the Under the Skye experience, where guests can enjoy an open-air massage under the night sky, accompanied by the calming sounds of waves. For those seeking privacy, in-villa treatments provide the same tranquility within the comfort of their rooms.
Bring Hotel-Level Comfort Home with Next Hotel Melbourne
Next Hotel Melbourne, part of Hilton’s Curio Collection, has responded to research revealing that 44% of Australians choose hotels based on mattress quality by offering guests a chance to experience hotel-level sleep at home. The locally manufactured DreamWeave Bed, exclusively designed for the hotel, features a plush mattress with a complementary pillow top. Hilton Honors members also enjoy a 25% discount on these mattresses and bases, bringing the comfort of Next Hotel Melbourne into their own bedrooms.
Unwind with Conrad Singapore Orchard’s Sleep-to-Wake Ritual
Conrad Singapore Orchard presents a fresh approach to the traditional turndown service with its Sleep-to-Wake ritual. This ritual is designed to help guests craft their own relaxation routine, embodying the hotel’s philosophy of mindful living. Guests can enjoy an in-room guided sound bath and a cup of ‘Singapore Sleep’ tea made from native botanicals, while sumptuous bed linens and a diverse pillow menu ensure personalized comfort. Morning Intention Sessions by the pool help guests start their day refreshed after a restful night.
Conrad Bengaluru’s Unique Turndown Service for Optimal Sleep
At Conrad Bengaluru, the focus is on providing a sanctuary for sleep. The hotel offers sound-proof rooms equipped with motion-minimizing mattresses, blackout curtains, and customizable temperature controls to create optimal sleeping conditions. As part of a unique turndown service, guests are provided with soaked almonds, known for their natural sleep-inducing properties, to further enhance their nighttime rest.
Hilton Honors & BUND 31 Launch Innovative ‘Sleep Concert’ Experience
Hilton’s innovative spirit is also evident in its recent partnership with BUND 31 Performing Arts Center in Shanghai, where they introduced a groundbreaking ‘Sleep Concert’. In a dimly lit, lavender-scented theater, participants selected beds, donned eye masks, and relaxed to the therapeutic sounds of nature, offering a unique blend of relaxation and entertainment. This partnership is just the beginning, as Hilton continues to explore new ways to create memorable experiences tailored to the evolving preferences of its guests.
For those planning future stays, Hilton Honors members can use Points to book rooms at any Hilton property or explore exclusive experiences. Membership is free and offers a range of special privileges.
READ MORE: Experience the Finest of Sanat Far & East, Four Seasons Hotel Bengaluru
