Whether they’re embarking on grand adventures or enjoying a cozy staycation, Gen Z travelers are relying heavily on TikTok to inspire their next getaway. From reviving the classic road trip to gearing up for a poolside retreat, Hilton’s global range of hotels offers a destination for every travel goal.
Recent TikTok trends reveal that over the past four months, the top trending travel hashtag is #beach, accompanied by other popular terms like #vacation, #beachvibes, #hiking, and #roadtrip. Leading the pack, #beach has racked up 13 million posts and an impressive 97 billion views worldwide. In the U.S., this hashtag alone has garnered 665,000 posts and 4 billion views. As travelers across the globe flock to coastal destinations, Gen Z is driving the movement, with 61 percent of viewers of #beach content falling between the ages of 18 and 24.
So, where exactly are these young globetrotters heading?
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Beach Breaks: Greece
In Greece, the #beach trend is picking up steam nearly five times faster than the global average. TikTok users are linking Greece with romance and stunning photography, with 60 percent of this content being viewed by the 18-24 age group.
For those looking to experience Greece’s beachside beauty firsthand, Lindian Village Beach Resort Rhodes, Curio Collection by Hilton, offers a luxurious escape just steps from the sand. This Grecian haven features private beach access with cabanas and a Yummy Food Truck to keep hunger at bay. Rooms are designed with earth tones and come equipped with rainforest showers, organic bath products, and plush robes. Opt for a suite, and you might find yourself with a private freshwater pool or a jetted hot tub. For the more adventurous, the resort also offers a variety of watersports, including waterskiing, wakeboarding, paddleboarding, and catamaran day trips.
City-Centric and Picture-Perfect: Mexico
Mexico is another trending destination, having generated 42,000 posts and 557 million views for #beach over the past 120 days. With 75 percent of the views coming from the 18-24 demographic, it’s no wonder that scenic photography is one of the top associated themes.
Motto by Hilton Tulum is a perfect base for Gen Z travelers seeking a photogenic, urban vibe. This chic hotel offers a range of accommodations from suites to bunk rooms, catering to all sorts of adventures. With two rooftop pools, beach club access, jungle views, and bike rentals, it’s an ideal spot for capturing trend-worthy content.
For those interested in arts and culture, Umbral, Curio Collection by Hilton in Mexico City, is a must-visit. The hotel showcases over 100 pieces of art by young artists, has an in-house mini cinema, a chocolateria to satisfy sweet cravings, and a library filled with books and vinyl records, ensuring a culturally rich stay.
For the Adventurous and Content Creators: Zion, Utah
For those with a passion for the great outdoors, #hiking has become a popular hashtag, boasting 631,000 posts and 4 billion views globally in the last four months. Zion, Utah, home to the iconic Zion National Park, is a top destination for nature enthusiasts.
After a day of exploration, travelers can rest in style at AutoCamp Zion, located just 20 minutes from the park. This unique accommodation offers Airstream suites and cabins, along with an all-season pool, river access, and onsite activities like stargazing and mountain biking. The site also features curated art installations inspired by the surrounding rock formations.
For an even closer stay, Cliffrose Springdale, Curio Collection by Hilton, sits at the edge of the Virgin River, just five minutes from Zion Canyon. The property offers a free shuttle to the Zion National Park Visitor Center, maximizing adventure time. Rooms with floor-to-ceiling windows provide a stunning backdrop for content creation, and with heated outdoor pools and hot tubs available year-round, relaxation is always within reach. Local dining options are also nearby for those wanting to fully immerse themselves in the canyon’s offerings.
Staycation Stars: ResortPass
For those preferring a more relaxed, local retreat, Hilton’s partnership with ResortPass provides access to day pass packages at participating Hilton properties across the Americas. Guests can enjoy private beach access and watersports at The Singer Oceanfront Resort, Curio Collection by Hilton in West Palm Beach, Florida, relax in the infinity-edge whirlpools at Waldorf Astoria Monarch Beach Resort & Club in Dana Point, California, or sip cocktails at open-air pool bars at Conrad Tulum Riviera Maya.
With Hilton’s 2024 Trends Report highlighting the top reason for travel as the need to rest and recharge, there’s no better time to skip the hassle of trip planning and book a rejuvenating day at your favorite local Hilton property.
