Hilton (NYSE: HLT), a global leader in the hospitality industry, has once again demonstrated its commitment to guest satisfaction by securing two No. 1 rankings in the 2024 J.D. Power North America Hotel Guest Satisfaction Index (NAGSI) Study. For the second consecutive year, Hilton’s brands have topped the charts in the Upper Midscale/Midscale Extended Stay and Midscale segments, reinforcing their reputation for exceptional service.
Tru by Hilton claimed the top spot in the Midscale segment, while Home2 Suites by Hilton ranked highest in the Upper Midscale/Midscale Extended Stay category. Both brands have now earned the prestigious J.D. Power award four times, reflecting the consistent excellence and dedication to guest satisfaction that Hilton properties are known for. This year, 13 of Hilton’s hotel brands were recognized for their outstanding performance, with nine of them ranking at or above the average for their respective segments.
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“We are incredibly proud of the ongoing success that Tru by Hilton and Home2 Suites by Hilton continue to achieve in the J.D. Power North America Hotel Guest Satisfaction Index,” said Bill Duncan, senior vice president and global category head for All Suites and Focused Service Brands at Hilton. “These accolades are a testament to the hard work and dedication of our team members who consistently go above and beyond to ensure our guests and Hilton Honors members have the best possible experience with Hilton anywhere in the world.”
The NAGSI Study, now in its 28th year, evaluates overall hotel guest satisfaction across six key factors: communications and connectivity, food and beverage, guest room, hotel facility, staff service, and value for price. The study benchmarks 103 brands across nine hotel segments and is based on feedback from 39,468 guests who stayed at branded hotels between May 2023 and May 2024.
J.D. Power, a renowned global leader in consumer insights and data analytics, has been at the forefront of understanding consumer behavior through big data, AI, and algorithmic modeling for over 55 years. The world’s top companies across various industries rely on J.D. Power to shape their customer engagement strategies.
Brand Highlights
Tru by Hilton: Known for its vibrant and playful design, Tru by Hilton offers guests a lively stay filled with color and local flavor. With over 260 locations across the Americas, Tru by Hilton delivers a consistent and enjoyable experience at an affordable price. Guests can look forward to modern, efficiently designed guestrooms, complimentary hot breakfasts featuring the signature automatic pancake maker, and a 24/7 market offering premium snacks and beverages.
Home2 Suites by Hilton: As one of Hilton’s fastest-growing brands, Home2 Suites by Hilton provides extended-stay accommodations that combine style and comfort. With nearly 700 locations and over 750 in development, this award-winning brand offers flexible guest room configurations, eco-friendly products, and a welcoming environment for both guests and their pets. Home2 Suites by Hilton emphasizes a home-like atmosphere, complete with complimentary hot breakfast, spacious community areas, and outdoor spaces.
For more information about the NAGSI Study, visit J.D. Power. To learn more about Hilton and its portfolio of world-class brands, please visit hilton.com.
About Hilton
Hilton is a leading global hospitality company with a portfolio of 24 distinguished brands, nearly 7,800 properties, and more than 1.2 million rooms in 126 countries and territories. Guided by its founding vision to “fill the earth with the light and warmth of hospitality,” Hilton has welcomed over 3 billion guests during its more than 100-year history. The company has been recognized as the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been a leader on the Dow Jones Sustainability Indices for seven consecutive years.
Hilton continues to innovate with technology enhancements like Digital Key Share, automated complimentary room upgrades, and confirmed connecting room bookings. Hilton Honors, the company’s award-winning loyalty program, has over 195 million members who enjoy exclusive benefits when booking directly through Hilton channels. Guests can manage their stays effortlessly with the free Hilton Honors app, which allows them to book rooms, check-in, unlock their doors, and check out—all from their smartphones. For more information, visit stories.hilton.com and connect with Hilton on social media.
About Home2 Suites by Hilton
Home2 Suites by Hilton offers stylish, extended-stay accommodations designed for the modern traveler, including those with pets. With nearly 700 open hotels and more than 750 in development, the brand provides a welcoming atmosphere, eco-friendly products, complimentary breakfast, and expansive community spaces. Guests can experience the comfort of home at home2suites.com or through the Hilton Honors app.
About Tru by Hilton
Tru by Hilton is a dynamic hotel brand offering a fun, value-driven experience with over 260 locations across the Americas. Guests can expect efficiently designed rooms, complimentary breakfast, and a lively market open 24/7. Book your stay at trubyhilton.com or through the Hilton Honors app to enjoy instant benefits.
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