Muscat, Oman – June 17, 2024 – SpringHill Suites by Marriott, a member of Marriott Bonvoy’s extensive portfolio and the official hotel partner of the U.S. Soccer Federation, is introducing new partnerships and fan activation events aimed at soccer families nationwide. These initiatives will allow fans to connect more closely with the sport they love.
‘Space for the Whole Team’ Experience
For the first time, fans attending two major soccer matches this summer can enjoy SpringHill Suites’ ‘Space for the Whole Team’ experience. This family-focused event will be featured at the June 12 ‘Allstate Continental Clásico’ match between the U.S. Men’s National Team and Brazil, as well as the July 13 ‘Impact 99 presented by New York Life’ match between the U.S. Women’s National Team and Mexico. Inspired by SpringHill Suites’ capability to accommodate families traveling for youth sports, these immersive fan experiences promise fun and engaging activities.
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Partnership with US Youth Soccer
SpringHill Suites has also formed a partnership with the nation’s largest youth sports organization, US Youth Soccer, which has 2.5 million players. This multi-year collaboration supports the development of youth soccer in America and will see SpringHill Suites playing a significant role in USYS tournaments starting this fall.
Collaboration with Sydney Leroux
Former USWNT star and soccer mom Sydney Leroux will join forces with SpringHill Suites to celebrate and support soccer families. Leroux will create content for soccer-loving families and join SpringHill Suites on the road this summer to meet youth players and their families.
“Traveling can be full of excitement, anticipation and even stress. As game day approaches, SpringHill Suites’ all-suite offerings ease families’ needs while on the road,” said Diana Plazas-Trowbridge, Senior Vice President & Global Brand Leader, Select Brands at Marriott International. “The number of families staying with us as they travel for youth sports has increased tenfold and made partnering with the U.S. Soccer Federation, and now US Youth Soccer, incredibly timely and meaningful to our guests. There is a lot of excitement for the new programming we are bringing to life and its finally game time.”
Enhanced Fan Experiences
SpringHill Suites properties, known for their spacious accommodations that can comfortably sleep groups of up to six, are often located near stadiums and youth sports complexes. The ‘Space for the Whole Team’ experience at the June 12 and July 13 matches will include soccer-themed photos, airbrush team tattoos, customized tote bags, and snacks from grab-and-go markets.
Marriott Bonvoy Moments
In addition to on-site experiences, SpringHill Suites is offering Marriott Bonvoy Moments at both matches. These packages include tickets, pre-game tours, and stays at nearby SpringHill Suites properties. Fans can use their Marriott Bonvoy points to bid on these experiences at Moments.MarriottBonvoy.com.
About SpringHill Suites by Marriott
SpringHill Suites by Marriott is the largest all-suites upscale hotel brand, offering stylish and spacious accommodations across more than 535 properties in the U.S. and Canada. Guests enjoy separate living and sleeping areas, family-focused amenities, and an uplifting atmosphere. SpringHill Suites is part of Marriott Bonvoy, Marriott International’s global travel program. For more information, visit springhillsuites.com.
About Marriott Bonvoy
Marriott Bonvoy’s portfolio includes over 30 hotel brands and 10,000 destinations worldwide. The award-winning travel program offers members transformative experiences and unparalleled benefits. For more information, visit marriottbonvoy.com.
About the U.S. Soccer Federation
Founded in 1913, U.S. Soccer is the governing body of the sport in the United States. Focused on growing the game, fostering quality playing environments, and developing winning teams, U.S. Soccer aims to create a world-class organization. For more information, visit ussoccer.com.
